You would think everybody on earth would be able to tell you what a hit product is â especially anyone in management at a product or service business.
Surprisingly, when asked, no two people, no matter how experienced, tend to give the same answer. They have to stop, think, and puzzle through arriving at a unique answer, as they donât have one theyâve learned and memorized.
Business schools donât teach this answer. Corporate development programs donât teach it. Itâs never taught at fancy executive retreats or as a keynote topic at luncheons. You can even Google âhit productâ and then go blind trying to find a formal definition.
Itâs no wonder nobody in business has a regimented system in place for creating hit products. They canât even tell you what one is.
How do you reach a goal you canât name?
Creating a hit product isnât luck,
a simple, proven approach.
We can do it â together.
A hit product is one that so delights everybody in the value chain that it achieves unprecedented levels for sales, growth, profitability, and satisfaction.
Thatâs the elusive definition of a hit product. Within that single sentence is everything an entrepreneur needs to intentionally engineer the makings of a hit product. No guesswork. No luck.
Over my 45-year career I have experienced every type of product result imaginable â from foul-smelling stinkers, to middling also-ran performers, to stupendously successful break-out hits. My legacy includes all of them, good and bad.
From creating and piloting hundreds of products from creation to the marketplace Iâve learned the lessons I now implement for myself, and for my partners.
Iâve formalized a system for creating hit products. I can work that system as your partner.